With the increasing competition of the pension industry, merger integration and capital operation among large old-age enterprises are becoming more and more frequent. The outstanding domestic old-age enterprises pay more attention to the research on the industry market, especially the in-depth study on the environment of enterprise development and the change of customer demand trend. Because of this, a large number of domestic excellent pension enterprise brands have risen rapidly and become the leaders of the pension industry gradually.



One, China's old-age industry



Analysis of the present situation of development

1. development status of China's pension industry

The stage of China's pension industry

China's pension industry is still in its infancy. China's pension industry has just started, and its development is still in its infancy. According to the calculation of the old-age bed, according to the requirements for the aged 5% to enter the institution for the aged, our country needs at least about 10000000 beds, and now there are only about 5 million 500 thousand, with a gap of about 4500000. In particular, to achieve the goal of "old and old, old and good, old and taught, old and old, old and happy", the development of the pension industry has a broad space.

Analysis on the demand of China's pension industry

1) China's elderly population is growing rapidly, providing a huge potential consumer market for the elderly.

With the population coming to the peak in 50s after the founding of new China, the aging rate of our population will enter the development stage.

2) the consumption potential of the elderly population is considerable

According to the forecast, the elderly population in China will reach 480 million in 2050; from 2014 to 2050, the consumption potential of the elderly will increase from about 4 trillion yuan to about 106 trillion yuan, and the proportion of GDP will increase from about 8% to about 33%.

3) the demand for financial instruments for the aged is becoming more and more urgent

At present, 75% of the Chinese elderly population owns housing, but the existing housing is built according to the needs of the young society.

4) the consumption concept of the elderly is stronger

The consumption concept of some elderly people has gone from passive to initiative, and the new old people over 55 years old in the market are quite active, their consumption concept is different from the traditional old people, so they are the main force to promote the development of the future old market.

Analysis on the supply of pension industry in China

1) the single low efficiency of the financial products for the aged

At present, banks, insurance, funds, securities and other institutions are beginning to test the aging market for water, and financial products such as pension exclusive financial products, pension insurance products and pension trust products have been launched. But in general, the development of China's aging finance is still in its infancy, and financial products for the aged are single and inefficient. There are also too many problems in endowment insurance, which are too dependent on basic endowment insurance and other endowment insurance.

2) there is a big gap in bedding for the aged

By the end of 2015, there were 32 thousand social service organizations providing residential services, including 28 thousand pension services. There are 6 million 763 thousand social service beds, including 6 million 698 thousand beds for the aged. At the end of the year, there were 24 thousand community service centers and 125 thousand community service centers. According to China's "13th Five-Year" plan, the number of aged beds per thousand elderly population will be increased to 35-40 during the "13th Five-Year" period, of which the proportion of nursing beds is not less than 30%. At present, the proportion of elderly beds in China is 3.2%, corresponding to 32 per thousand elderly people.

2. investment benefit of China's pension industry

The revenue scale of China's pension industry

As the old-age industry in our country has just begun to develop, there is no real mature model, and there is no listed company with the old-age industry as the main industry. And the old-age industry, as a very wide emerging market, needs to be further developed. At present, the potential market size of the pension industry and the potential consumption power of the elderly population in China are close to 5 trillion.

The profit scale of China's pension industry

Because there is no professional and perfect old-age service team in China, it is difficult for the old-age institutions to achieve professional sustainability regardless of personnel training or team management. In addition, the pension industry needs more professional resources such as medical care, and there are very few pension institutions that can continue to operate. Domestic pension enterprises are affected by unsustainable operation, and the operating cost is relatively high at present. The impression is that the pension industry is a slower, more expensive and less profitable industry.

At present, about 30% of the elderly in the first tier cities in the mainland can accept the pension services below RMB ten thousand yuan per month. From the operating situation of Taiwan's pension institutions in China, Taiwan's pension institution is also a non-profit organization. In the context of tax exemption, it can achieve about 8% of the profit per year. Therefore, as long as we can evade the above problems, the profits of the pension industry should not be underestimated in the face of the huge market scale.

Investment benefit of China's pension industry

At present, the pension institutions can not meet the needs of the aging society. The pension apartments have become another long-term commercial real estate project for the real estate business to enter the pension industry.

According to the investment income of the old-age apartment, there are three main forms of the development of the old-age apartment in China, that is, the combination of selling, leasing and selling with the rent. For the large and comprehensive elderly community, there is a management model combining housing construction with management, and the separation of housing construction and management. The operating mode.